In the evolving landscape of online shopping and group decision-making, one company stood out by tackling a unique challenge: how to bring the social experience of shopping together back into the digital world. That company is Gamitee, a Jerusalem-based SaaS startup that later rebranded as Joyned. their mission was to transform how people shop, travel, and make collective choices online — addressing a gap that e-commerce platforms had long overlooked.
This article explains what Gamitee is, how it works, the problem it solves, its evolution into Joyned, and why its approach matters today.
What Is Gamitee? Understanding the Basics
Gamitee created a software-as-a-service platform designed to enable social, collaborative online experiences, particularly in e-commerce and travel. The company built tools that allow users to shop or browse together, share preferences, and make group decisions without leaving the website they are on.
Think of it as bringing the feel of shopping together in a physical store into an online environment. Friends or family can browse, comment, and make choices collectively — in real time.
Why Gamitee Matters: The Problem It Solves
Shopping and booking travel online are usually solo activities, even when the final decision involves a group. Traditional websites do not offer tools for multi-person decision-making, which leads to frustrating workarounds:
- Sending screenshots back and forth
- Sharing long links in chat apps
- Switching between multiple platforms to discuss options
This scattered experience makes group decision-making slow and inconvenient. Gamitee solved this by embedding collaboration directly into the website, allowing users to make decisions together without leaving the page.
How Gamitee Works: Key Features and Functionality
They offered an easy-to-integrate plug-in that retailers and travel sites could add to their platforms. Once enabled, it allowed users to:
1. Create and Share Wish Lists
Shoppers can pick items or travel options and add them to a shared list that others can view or modify.
2. Invite Friends in Real Time
Instead of sending links through messaging apps, users can invite others directly to browse alongside them on the site.
3. Chat and Vote Directly on the Website
Built-in discussion tools let groups comment, compare ideas, and vote, helping everyone reach decisions faster and more easily.
These features create a dynamic, interactive shopping experience that feels more like in-person collaboration.
Gamitee’s Evolution into Joyned
In 2021, Gamitee rebranded as Joyned. The new name emphasized the company’s goal of creating joyful, connected shopping experiences rather than solitary ones. Joyned continued building on it’s foundation by offering tools that let users shop socially without relying on external social networks.
The rebrand also reflected the company’s expansion into broader social commerce capabilities, serving both retailers and travel platforms.
Real-World Benefits: What Gamitee/Joyned Offers Businesses
Gamitee’s collaborative tools were not just fun additions — they provided clear business benefits:
- Higher conversion rates, because shoppers making decisions together tend to complete purchases more often.
- Improved retention, as users return to platforms where group experiences are easier.
- Better customer insights, since collaborative behavior reveals what groups actually want.
For online travel agencies, retailers, and e-commerce brands, these insights can drive smarter decisions and more personalized experiences.
Applications Beyond Shopping: Travel, Activities, and Planning
Beyond e-commerce, Gamitee also gained traction in travel planning, where group coordination is essential. With its collaboration tools, users could:
- Build shared lists of destinations
- Compare hotels, flights, or activities
- Vote on itineraries
- Finalize decisions without shifting between apps
This streamlined the process of planning a family vacation, group trip, or business retreat.
SEO Keywords to Include
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These keywords help your content rank for audiences looking for information about social commerce trends and emerging shopping technologies.
Challenges Gamitee Faced
As with many SaaS products, adoption required:
- Integration effort from retailers
- User onboarding, since collaborative shopping was still new
- Market education, especially outside the travel and retail niches
Despite these challenges, its concept gained traction as consumers increasingly sought interactive, social digital experiences.
Why Gamitee Matters Today
E-commerce continues to grow rapidly, but many online experiences still feel isolating. Consumers want:
- Personalization
- Validation from friends
- Social interaction
- Easy ways to decide together
Gamitee’s technology tackles these needs directly. Instead of treating shopping as a solitary task, it turns it into a shared experience, building trust and enjoyment while helping businesses increase engagement and sales.
Its evolution into Joyned shows how collaboration is becoming a competitive advantage for digital platforms.
Conclusion: The Future of Social and Collaborative Commerce
Gamitee — now Joyned — represents a major step toward socially enhanced e-commerce. By embedding collaboration tools directly within platforms, it bridges the gap between digital convenience and real-world social interaction.
Whether it’s choosing products, planning trips, or coordinating purchases, the demand for collaborative online decision-making is only growing. Gamitee’s innovative approach helps meet that demand, creating richer, more human experiences in the digital world.
FAQ: Quick Answers About Gamitee
Q: What did Gamitee do?
A: It provided social shopping and collaborative browsing tools that websites could integrate to allow group decision-making.
Q: Why did Gamitee rebrand?
A: The company changed its name to Joyned to better reflect its focus on joyful, social shopping experiences.
Q: Who benefits from this technology?
A: E-commerce retailers, travel websites, and any platform where group decisions are common.
Q: Is the company still active?
A: Yes — it continues to operate and grow under the Joyned brand.
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